Why do energy solution providers need to reach multiple contacts in end-user businesses?

Why do energy solution providers need to reach multiple contacts in end-user businesses? The B2B sales and marketing process is more complicated than B2C due to the fact businesses tend to have more complex decision-making processes. It is generally accepted that there are three main types of business decision-making. Let’s look at these three broad … Continue reading Why do energy solution providers need to reach multiple contacts in end-user businesses?